Rosy Khalife is a serial entrepreneur and Chief Marketing Office at the technology company Senseware. Senseware is an IoT company that makes real-time data accessible like air quality, energy, and engineering. Her approach to growth brings together her creative and analytic background to create a real impact. Prior to joining Senseware, she was at the venture capital firm, New Enterprise Associates as an Entrepreneur-In-Residence to launch a tech wellness company. She also founded and grew the popular direct-to-consumer company Surprise Ride to millions in sales; acquired by FBT. Rosy has been featured in Forbes, Shark Tank, New York Times, and named top 30 under 30 by Washington Business Journal.