Renée Peet is a poetry and science-inspired MBA with a penchant for brand. She leads marketing and product management for Sensus, a 1Bn brand in the Xylem portfolio. In this role, she connects utilities and cities to technology that empowers them to be more efficient, safe and sustainable. She has a passion for building business with purpose beyond profit and helping cities solve their most pressing challenges with smart technology.
Renée has more than two decades of experience in marketing and brand. She led the strategy practices for top tier branding boutiques such as Desgrippes Gobé and Siegel+Gale and has created branding programs for everything from fine fragrance to finance – for Fortune 5 companies to startups.
Renée earned an MBA in Marketing and Strategy from Erasmus University, Rotterdam School of Management and a BA in Creative Writing from the University of Arizona. When she’s not developing customer-focused solutions at work, you can find Renée in her garden, kitchen or at the craft table with her daughters – anywhere she can create something good and have fun.