Adam Lyons is the Director of Solution Sales and Strategic Partnerships for Iteris, a Southern California based company that is the market leader in transportation engineering, design and roadway sensors technology. Adam has been part of the Iteris team for over 7 years, having been recently the Director of Marketing for the Roadway Sensors Division., and heavily involved in sales distribution channel outreach and product management activities within the company. Adam was previously a Regional Sales Manager for Skyline Products for 6 years; a manufacturer of Dynamic Message Signs. Adam has a BSME and MSME from Purdue University and resides in Denver, Colorado.