Brenden Elwood, Vice President of Market Research at CivicPlus, is deeply committed to fostering community engagement and driving meaningful improvements through insightful research and open dialogue. With over 14 years of leadership experience as an elected official and in city government, park districts, and regional committees, Brenden combines a rich professional background in market research from the technology sector. Throughout his career, he has helped businesses understand consumer behavior and now leads CivicPlus' new Resident Engagement Consulting service. Brenden spearheads CivicPlus’ Market Research division, developing programs designed to better understand how CivicPlus solutions enhance civic experiences, ensuring they are tailored to the unique needs of the communities they serve.