Joyce is the CEO of Motionloft, an emerging leader in the localized data analytics industry serving the real estate industry, global brands, and smart city initiatives. Joyce is passionate about real-world applications of IoT as an extension of her career working in technology. Before Motionloft, Joyce founded five companies spanning software, hardware, and manufacturing. She was a commercialization expert for over 20 companies awarded NSF SBIR grants. Joyce has been the CEO and CFO across a spectrum of industries working in startups and Fortune 100 companies. Her specialty is cutting through the noise to get things done with innovation.