As Zencity’s Director of Urban Policy and Partnerships, Assaf manages the company’s relationships with industry, state, and national government organizations, and oversees the team’s content creation including blogs, case studies, webinars, and more. Prior to his work at Zencity, Assaf served as a Senior Project Manager for the City of Tel Aviv’s Innovation Team (i-team) supported by Bloomberg Philanthropies. As part of his role on the i-team, Assaf spearheaded several projects including improving the city's cleanliness, decreasing loneliness amongst the elderly, and increasing neighborliness amongst residents. Assaf holds an MSc. in Urban Regeneration from the Bartlett School of Planning, UCL, London.