Cristina Brandtstetter (f) holds the position of the Chief Marketing Officer (CMO) and is member of the Board of Officers. She has a strong track record of success in the global Manufacturing and Automation Operations and Central European Lifestyle industries, building out strategic and operational capabilities, leading marketing, B2B partner teams, business development and strategic programmes, and cultivating strong thought leader relationships across multiple specialties. Her 25+ years in software, manufacturing and controlling systems include international operations, CEO and CIO roles, marketing and post-merger leadership roles with Siemens and Siemens acquired companies, and many years’ expatriate assignments in Belgium, Italy, the US and the UK. Cristina holds a degree in business administration and currently pursues an MBA programme in Leadership and Management. Her Marketing sweatspots can be found with internal and market communications, brand development and positioning, community building and impact through events, as well as international strategy and business development.